Harneys advises on pre-sale reorganization of influencer analytics firm PARKLU

Harneys is pleased to have assisted with the pre-sale reorganisation of the Chinese influencer analytics firm PARKLU, which has since been acquired by Launchmetrics, a technology and data analytics provider for the fashion, luxury and beauty industries in China.

The acquisition gives Launchmetrics access to PARKLU’s analytics, covering more than 100,000 influencers across China’s social media platforms, including WeChat, Douyin (TikTok), Weibo, RED (Xiaohongshu) and Bilibili. PARKLU’s ownership structure previously included a BVI company, and the Harneys team assisted with the reorganisation of its capital structure and then its cross-border merger into a Delaware entity.

The Harneys team was led by Partner George Weston. We acted on instructions from US firm Belcher, Smolen & Van Loo LLP.

George Weston commented: “We are delighted to have assisted Park-Lu with the successful closing of this transaction, which illustrates our sustained cross-border, and tech sector, expertise.”

Harneys corporate team regularly advises on complex cross-border transactions involving British Virgin Islands, Cayman Islands, Luxembourg and Cyprus corporate vehicles. The firm’s significant track record includes advising on high profile private equity transactions, landmark IPOs, as well as public and private M&A and joint ventures.